PEAM
Shining Light on Underrepresented Talent
People of Colour Employment Awareness Month is an annual month of May initiative in Canada, designed to engage employers, policymakers, service providers, and communities of colour in an effort to address employment disparities, workplace discrimination, career advancement roadblocks, and entrepreneurship challenges.
WHY PEAM MATTERS
EMPLOYEES &
JOB SEEKERS
ENTREPRENEURS
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Systemic barriers limit professional advancement and access to leadership.
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Canadian immigrants and refugees often face credential recognition challenges and workplace bias.
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POC-owned businesses receive disproportionately less access to capital and resources.
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POC founders encounter limited mentorship and networking channels.
EMPLOYERS &
BUSINESS OWNERS
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Diverse teams outperform; inclusive companies are more innovative and profitable.
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Employers face a talent shortage, utilizing POC talent is key to competitiveness.
PEAM GOALS
For Employees & Job Seekers
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Raise awareness about hiring bias and career development inequities
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Boost success in pathways to leadership and high-demand sectors
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Support newcomer integration and credential recognition
For Entrepreneurs
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Expand access to funding, mentorship, and networks for POC founders
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Encourage participation in procurement and large-scale contracts
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Improve sustainability and growth of POC-led enterprises
Employers & Business Owners
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Promote inclusive recruitment strategies and bias-free hiring
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Strengthen support for racialized employees through mentorship and retention
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Advocate for transparency in diversity and pay practices
Pioneer Partners
